Concrete Driveways

Problem

This concrete flatwork and driveway business had inconsistent closes on higher-value projects. Leadership wanted paid channels supporting an appointment pipeline, with a clearer view of bookings and closed revenue in the CRM. The reporting challenge was to show advertising activity and sales activity together while preserving the distinction between revenue recorded during a campaign and revenue demonstrably caused by a specific ad.

Solution

• Ran a paid mix across Google and YouTube, Meta, and AdRoll display to support the appointment funnel.
• Directed traffic to offer and assessment funnels where prospects could take the next step.
• Recorded closed jobs in the CRM so sales activity could be reviewed alongside appointment and advertising reports.