Nobody has time to write.
The owner is busy running the business.
The Invisible Newsletter · $500/mo · Cancel anytime
You'll never think about email again.Your customers will still hear from you every week.
We write, schedule, and send two emails a week to your list, so it finally earns its keep. If one past customer coming back each month covers $500, the only question is whether they're hearing from you.
The problem
Your list is sitting there, earning nothing.
You have a list. Maybe 500 people. Maybe 5,000. Past customers. People who booked once. People who asked for a quote.
You've been meaning to email them for two years. It's not hard. You just never get to it. There's always a job to finish, a call to return, a fire to put out.
Those people still remember you. For now. Every month you stay quiet, a few more forget, and some of them book with whoever emailed them instead.
Three things kill a small business email list
The person who did it leaves.
And the emails stop the same week.
The list goes quiet.
People forget you, and the next email feels like it's from a stranger.
The Invisible Newsletter fixes all three.
How it works
Four steps. Then forget it.
- Step 1
Sign up and fill out a short brief
Pay $500/mo through secure checkout, then tell us about your business, your customers, and what you want more of.
- Step 2
We set up your list and sending address
We import and clean your list and set up a sending address like mail.yourdomain.com. Your main inbox is never touched. No passwords.
- Step 3
Two emails a week go out
You see a preview 24 hours before every send. Reply with changes, or do nothing and it goes out on schedule.
- Step 4
A report on the 1st
Real numbers every month: emails sent, opens, and clicks. That's it.
Step 3, up close
The 24-hour preview
The day before every send, you get the email exactly as your customers will see it. Reply to change anything. No reply needed, it sends on schedule.
ExampleFictional client
Step 4, up close
Your report on the 1st
One screen: emails sent, opens, clicks, replies and bookings where we can track them, list health, and next month's topics.
ExampleFictional client, example numbers
What you get every month
Your newsletter, handled.
Two emails a week, written for you
About eight a month. We pick the topics from your brief, so you never have to come up with ideas.
Written in your voice
From what you tell us in the brief: how you talk, what you offer, and anything you never want said. Every issue gets a final human pass before it ships.
Scheduled and sent for you
Every email goes out on time, from your own brand, on a sending address set up so emails land in the inbox.
A preview before every send
You get each email 24 hours ahead. Reply with a change, or ignore it and it sends on schedule. Nothing stalls waiting on you.
List upkeep handled
Bounces and unsubscribes are cleaned automatically. Every email includes an unsubscribe link and your business address.
A monthly report on the 1st
How many emails went out, how many people opened, and how many clicked. Real numbers from your platform. No 20-page report.
WHAT HAPPENS AFTER YOU SIGN UP
No guessing.
Start to finish.
Here's the whole thing. It runs whether or not anyone on your team remembers it exists.
- 01
Sign up and pay.
$500/mo through secure Stripe checkout. No contract.
- 02
Fill in a short brief.
Your business, your customers, what you want more of, and anything you never want said. That's the last thing we ask you to write.
- 03
We set up your list and sending address.
We import and clean your list and set up a sending subdomain (mail.yourdomain.com) so emails land in the inbox. Your normal email keeps working exactly as it does today.
- 04
Each month, we plan and write your emails.
Topics come from your brief, your offers, and the season. Every issue gets a final human pass before it ships.
- 05
You get a preview 24 hours before every send.
Reply "OK," send a change, or ignore it. If you don't reply, it goes out on schedule.
See an example ↑ - 06
Two emails a week go out.
Bounces and unsubscribes are cleaned automatically after every send, so your list stays healthy.
- 07
A monthly report on the 1st.
Emails sent, opens, and clicks. Real numbers, never estimates.
See an example ↑ - 08
Cancel anytime.
Sending stops, and you keep every email we wrote.
Proof
Their email person quit. Nobody noticed.
We've been doing this for clients for almost a year.
One client had a staff member who handled their emails. Then that person quit.
On a lot of teams, that's where the newsletter dies. Nobody knows the login. Nobody knows what was planned. The list goes quiet for months.
That's not what happened here. We kept sending. Every email went out on schedule, same voice, same rhythm. The client didn't notice anything had changed. And the emails kept bringing in business.
That's the whole idea. Your newsletter keeps working whether or not anyone on your team remembers it exists.
Their email personQuit
Their newsletterKept sending
Who it's for
Got the list, not the time?
Small businesses with a list of 500 or more contacts who know they should email and don't.
Contractors and home services
Seasonal reminders, "book before the rush," and a reason for past customers to call you again.
Salons and spas
Open slots, new services, and rebooking reminders.
Med spas
Booking reminders, what to expect at a visit, events, and offers. We don't name drugs or products and we don't make medical or results claims.
Ecommerce brands
New products, restocks, care guides, and seasonal gift ideas.
It's probably not for you if your list is under 500 contacts, the contacts never agreed to hear from you, or you want to write every email yourself.
The price, plainly
One price. No contract.
The Invisible Newsletter · $500/mo
Two emails a week, written, scheduled, and sentIncluded
Final human pass on every issueIncluded
24-hour preview before every sendIncluded
List import, cleanup, and sending address setupIncluded
Bounces and unsubscribes handledIncluded
Monthly report on the 1stIncluded
- ✓ Cancel anytime
- ✓ Every email we write is yours to keep
- ✓ No passwords. You invite us, and you can remove us any time.
You can find newsletter services that cost less. Most still need you to send ideas, approve drafts, or manage the list. This one runs from a single brief.
FAQ
Straight answers.
Every newsletter we send for you includes a working unsubscribe link and your business's physical mailing address, uses honest From names and subject lines, and goes only to contacts who agreed to hear from you.
Get your first email out.
You'll never think about email again. Your customers will still hear from you every week.
I'll tell you straight whether this makes sense. If it doesn't, I'll say so.