Custom Carpentry

Problem

This custom carpentry and finish millwork business had a premium-looking website, but inquiry volume was low. The owner wanted to reach people searching for a service and people willing to start a conversation through social media. Reporting also needed to distinguish direct leads from messaging activity, giving the team a practical view of the different ways prospective customers were making contact.

Solution

• Split advertising investment across Google Search and Meta to support search inquiries and social contact.
• Used Meta lead forms and messaging as distinct ways for interested prospects to reach the business.
• Reviewed CRM opportunity counts weekly alongside channel reporting to keep follow-up activity in view.