Total ad spend (launch week)
2026-09-28 to 2026-10-04
CASE STUDIES
Fence Installation
Utah / Mountain West
Putting Retargeting and Appointment Tracking to Work
Problem
This fence installation business was launching display and retargeting activity while keeping Search spending limited. The team wanted to bring prospective customers back into the conversation and monitor appointment activity without letting the channel mix become hard to follow. Launch reporting needed to show the advertising investment alongside new opportunities and bookings, giving the business a concrete starting point for reviewing the campaign.
Solution
- Launched AdRoll CRM re-engagement, retargeting, and prospecting to reach existing contacts and additional audiences.
- Kept Meta and limited Google activity running alongside the display launch.
- Tracked appointments and new CRM opportunities so the launch review included pipeline activity as well as clicks.
Results
AdRoll spend that week
2026-09-28 to 2026-10-04
Appointments booked
2026-09-28 to 2026-10-04
New CRM opportunities
2026-09-28 to 2026-10-04
Total ad clicks
2026-09-28 to 2026-10-04
Appointments and CRM opportunities are reported alongside advertising activity; a matched ad-to-appointment attribution is not established here.
What should be flowing better?
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