HVAC

Problem

This HVAC business could see paid-search clicks, but leadership could not clearly connect Google channel activity to paying customers. Lead volume alone did not answer the question they cared about: which inquiries could be matched to revenue? The work needed to bring Local Services Ads records, CRM information, and payment data together carefully enough to distinguish a supported customer match from an assumption.

Solution

• Operated Local Services Ads alongside Search, keeping LSA lead records available for the attribution review.
• Matched LSA phone leads against CRM and payment-processor records to investigate customer connections.
• Attributed closed revenue to LSA only where match confidence was high enough to support the connection.