Lawn Care and Landscaping

Problem

This lawn care and landscaping business wanted to understand whether a modest Search budget could support inbound calls over a longer period. A brief burst of activity would not provide the same perspective as an extended scorecard. The task was to keep campaigns oriented toward calls and make the relationship between recorded spend and call conversions easy for the owner to review.

Solution

• Maintained Google Search across the scorecard period to create a longer view of paid activity.
• Tracked call conversions on the scorecard so recorded calls could be reviewed alongside spending.
• Kept creative and keywords oriented toward phone inquiries, aligning campaign work with the reporting focus.