Mobile Auto Detailing

Problem

This mobile auto detailing business had a small advertising budget and needed phone inquiries to be the priority. Click totals alone would not tell the owner whether Search was supporting conversations with prospective customers. The campaign needed a focused call objective, clear spending records, and a CRM process for beginning to capture opportunities once people made contact with the business.

Solution

• Ran focused Google Search within the available budget, keeping the campaign centered on service inquiries.
• Optimized toward calls from ads so the campaign objective reflected the owner’s immediate priority.
• Began logging opportunities in the CRM to give follow-up activity a place in the reporting process.