Combined ad spend (3 weeks)
2026-09-28 to 2026-10-18
CASE STUDIES
Pest Control
South Florida
Keeping Paid Campaigns Running Beyond a Promotion
Problem
This pest control business wanted ongoing demand rather than activity built around an isolated promotion. The team needed to keep Google and Meta campaigns running while watching what happened in the pipeline. A useful review also required discipline about measurement: spending and campaign activity could be reported directly, while softer website actions needed to stay separate from confirmed inquiries and customer outcomes.
Solution
- Kept Google and Meta campaigns running across consecutive reporting weeks to support an ongoing advertising presence.
- Monitored clicks and spend together, giving the team a regular view of campaign activity and investment.
- Reviewed pipeline opportunities alongside advertising activity while keeping those reporting categories distinct.
Results
Google Ads spend (12-week scorecard)
2026-07-19 to 2026-10-10
The reporting windows and channel coverage differ. Soft website actions are excluded from lead claims; these figures establish spending activity, not proven lead growth.
What should be flowing better?
Tell us where your business needs a hand. We will help you work out where to start.