Pressure Washing

Problem

This pressure washing and exterior cleaning business needed a longer paid-media baseline that covered Search call activity and the later addition of display and retargeting. Looking at a single channel snapshot would leave part of that history out. The team needed consistent scorecard reporting so it could review Google spending, recorded call conversions, and AdRoll investment within the same defined reporting window.

Solution

• Ran Google campaigns over the historical reporting period with call conversions available for review.
• Added AdRoll during September, bringing display activity into the paid-media reporting mix.
• Maintained weekly scorecard tracking so channel spending and recorded call activity could be reviewed consistently.