Residential Plumbing

Problem

This plumbing business depended on word-of-mouth, while calls from people actively searching for a plumber were scarce. The owner needed a way to show up when a homeowner was looking for help, with reporting that connected advertising activity to phone calls. For this campaign, the practical priority was making those calls visible alongside spend, so the owner could review what Search was producing.

Solution

• Launched tightly themed Google Search campaigns around the service offering to reach people actively looking for help.
• Optimized campaigns for phone calls from ads, keeping the contact action central to the campaign.
• Reported spend and calls weekly so the owner could review advertising investment alongside recorded phone activity.