Roofing

Problem

Weekly lead flow felt inconsistent for this roofing business. A storm-driven week could attract attention, but it was a poor basis for judging ongoing advertising efficiency. The team needed a longer reporting view across Search and Local Services Ads, with spend and conversion activity recorded consistently so reviews could focus on the full reporting window instead of whichever week was easiest to remember.

Solution

• Maintained Search and Local Services Ads across the scorecard window to support a longer review.
• Logged spend and call conversions weekly, keeping those measurements available together.
• Used scorecard exports for trend reviews so the discussion could consider activity across the reporting period.