Window and Door Replacement

Problem

This window and door replacement business needed to maintain visibility with homeowners while Search was paused. Display and retargeting became the focus, supported by a small Meta test. The reporting task was to make that channel shift understandable: the team needed to see the broader spending and click window, then examine website activity during the later display-heavy period on its own terms.

Solution

• Shifted the budget toward AdRoll lookalike audiences and retargeting as the advertising mix changed.
• Used a small Meta test budget alongside the display activity.
• Continued capturing CRM opportunities so the business could maintain visibility into inquiries during the channel shift.