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Your Website Is Costing You Jobs · 33 pages, PDF

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DO THIS FIRST

Three moves you can make this week.

  1. Run the 5-second test: Hand your phone, open to your homepage, to someone who doesn't know your business. Ask who you are, where you work, and how to call. Write down exactly what they say.
  2. Fix the headline: Replace the vague headline with your service plus your city, and add an accurate service area and hours line.
  3. Test your call button: Tap the phone link on a phone and make sure it rings the business line. Keep one main action at the top of the page.

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BOOK 4 · 35 PAGES

Nobody Answered the Phone

Fix missed calls and office overload without hiring.

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